Catch Phrases Catch Images – A Conversation with Vilém Flusser (Harun Farocki, 1985)

12 Oct, 22

Farocki questions philosopher Vilém Flusser about the way the front page of the daily tabloid Bild Zeitung is put together. This page is conceived as an entity in itself: on the one hand, it’s impossible to reach the text without referring to the images, used maximum impact; on the other hand, the headline typography – large white letters on black – creates a potent and brutal visual impression. Image and text reinforce each other then, to provoke the same media “impact”.
(Festivalkatalog, Locarno 1998)